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In getting the most out of PSD to WordPress developer, it does not matter if the developer is a freelancer or a company. What matter most is the technical and communication skill of the person or company you are going to hire.
Check the technical skills of your developer. Look if he can do the hand coded pixel-precise PSD conversion to W3C with valid CSS or HTML. The developer should be able to update the old codes of your site or he can re-slice the existing sites of your company or business. As he can decode the old site, he should be flexible in coding. He must know AJAX, JavaScript and jQuery coding.
The online marketing techniques of businesses nowadays are changing and are becoming more geared towards a worldwide market. Make sure that your developer can make your website more search engine friendly or can produce semantic coding.
Do not only look for a friendly Search Engine Optimization that your developer can give you but also the usability, accessibility and weight page optimization of your website. Check also if he can give your website is a cross browser compatible with high rank search engines like Safari 5, Google Chrome, Opera 11, Firefox 3.6+, and Internet Explorer 7.
It is best to have a developer with at least five years of web developing and designing of experience. Experience can asssure you that you are placing the development of your website in good hands. But don’t just look on how many years he is in the web developing and web designing industry. Make a backgound check.
Indian and Filipinp PSD to WordPress developer are said to be dedicated with their web designing and web developing projects. They will almost always make sure that everything is working fine – hand-coded W3C Markup, cross browser compatible etc.